Dear christ those things are hideous.

Nice review, seems pretty promising. You've got to compare this with the martins and the re700s. The ath-re700s are also stylish, and sound pretty different than what you described this headphone. What you call cold mids, I say warm mids on these headphones. The treble is bright on mine, but controlled brightness as it doesn't even hurt listening to. I'd say it's close to bright, but pretty balanced treble. I hope I get to try this headphone one day, it looks pretty good, and I like that it is genuine leather on the headphone.
 
Good review overall.
 
P.S. I LOVE black+red combination.