Limited Edition SP3000 Platinum Coated - August 2024
Jul 16, 2024 at 10:31 PM Thread Starter Post #1 of 17
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A new, limited edition Astell&Kern A&ultima SP3000 Platinum Coated 904L Stainless Steel player will be available in August 2024. More details below.

Astell&Kern Launches Limited Edition A&ultima SP3000 Platinum Coated Digital Audio Player

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Astell&Kern, a global leader in high-resolution audio products and accessories, announces the release of a special, limited edition Platinum coated A&ultima SP3000. The A&ultima SP3000 Platinum Coated will retail for $3,999 and available in limited quantities at authorized Astell&Kern dealers worldwide in August 2024.

The A&ultima SP3000, launched with top-notch technology and craftsmanship, has received the highest praise from audiophiles worldwide for elevating the Digital Audio Player to a higher Hi-Fi level with its unparalleled sound quality. To add new value to the outstanding SP3000, Astell&Kern has thoroughly reviewed various options and introduces a new dimension of perfection using Platinum, a metal synonymous with luxury.

Platinum, often referred to as 'white gold,' is a unique metal composed purely of a single element, like fine gold. It is highly resistant to corrosion, and it has the characteristic of not tarnishing. Platinum is especially known for its natural white sheen, making it a popular choice for high-end precious metals.

To produce this new player, Astell&Kern utilized the PVD (Physical Vapor Deposition) technique to create the Platinum Coating. This highly precise process involves using an expensive vacuum chamber to create an ultra-vacuum state, vaporizing the Platinum metal at high temperatures to form an ionized gas called plasma, which then uniformly coats the surface of the SP3000 904L Stainless Steel. Finally, an AF coating is applied to prevent fingerprints, completing the SP3000 Platinum Coated 904L Stainless Steel edition.

The SP3000 Platinum Coated 904L Stainless Steel player showcases Astell&Kern's unparalleled craftsmanship, by combining the extraordinary sound of the SP3000 with the unique color imparted by the Platinum Coating, representing the pinnacle of luxury Hi-Fi players.

For the final touch of exclusivity, the SP3000 Platinum Coated 904L Stainless Steel player comes with a Cordovan case, produced using one of the most luxurious leathers available.

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When the original Black and Silver 904L Stainless Steel A&ultima SP3000 launched in October 2022, it included several new features implemented for the first time in a portable digital audio player. Some of these features are:

First Use of AKM’s Latest Flagship DAC with Complete Separation of Digital and Analog Signals in a HEXA-Audio Circuitry Structure

The A&ultima SP3000 was the first product to use Asahi Kasei Microdevices (AKM) latest flagship DAC, the AKM AK4499EX and features a complete separation of digital and analog signals in a HEXA structure design. Astell&Kern worked with AKM from the initial development stage to develop the DAC and circuit structure.

As a result of this collaboration, the world's first four AK4499EX DACs, AKM's latest flagship, were applied to the SP3000, and the innovative HEXA-audio circuitry structure design in which two AK4191EQs that process digital signals are applied separately, complete the amazing sound that can only be found from Astell&Kern.

Most digital players process digital and analog signals together inside the DAC. However, the SP3000’s advanced HEXA structure reduces the noise of the digital signal input using the AK4191EQ, a separate digital delta-sigma modulator, and then the AK4499EX DAC processes the analog signals separately.

By applying this unique design where digital and analog signal processing is physically separated for the first time in a digital audio player, it is possible to experience an incredible level of sound that has never been experienced before.

Stunning Audio Performance with Independent Dual Audio Circuits

To create not just a great DAP, but a truly innovative DAP, Astell&Kern tried to overcome the limitations of sound by envisioning an independent dual audio circuit for unbalanced and balanced outputs.

Almost all other DAPs, including previous Astell&Kern models, use the same internal DAC for both unbalanced and balanced outputs. Since the signal from the DAC is divided into unbalanced and balanced then delivered to the AMP, an Audio Switch is essential. When using a switch, there is a limit to the range of signal sent by the DAC, so most DAPs reduce the signal size first and then when the signal is transmitted back to the amplifier, it is necessary to restore the original signal size. This causes a limitation in improving the audio performance.

To overcome the limitations, Astell&Kern engineers designed a HEXA structure using two AK4191EQs and four AK4499EXs, creating an innovative unbalanced and balanced independent dual audio circuit design. As a result, the SP3000 achieves a Signal-to-Noise Ratio (SNR) of 130dB, the best of any DAP available. You can feel the clean, pure delicacy of sound produced by the SP3000 that you cannot not experience in any other DAP.

Latest Snapdragon Octa-Core CPU

The A&ultima SP3000 is equipped with a Snapdragon 6125 Octa-core processor and 8GB of DDR4 memory, which is twice the amount of RAM commonly used in DAPs. Along with a redesigned 4th generation user interface, the player features a more powerful system that is stable with fast and fluid movement.

The CPU, memory and wireless communication parts are configured as one module, with the digital circuit parts arranged in the same area creating a single system on a chip (SoC). This maximizes the efficiency of the overall circuit configuration by providing more audio-only circuit space as well as reducing heat and noise from digital circuits.

New 4th Generation Graphic User Interface

With the newly developed 4th generation UX/UI, the SP3000 is focused on the process and experience of listening to music.

The new theme is designed with a focus on the experience of rediscovering songs that you have forgotten; you can quickly browse through music categories with simple gestures. A convenient search feature along with album art has been added so that you can enjoy a digital display of CD album covers of your music collection. It is designed to give you not only the pleasure of listening to music, but also to create fun when operating the device.

With the new Crimson Theme, one of the main features of the 4th generation UI, the graphics are simple and unintrusive, focusing on usability and intuitiveness. Three key concepts, Edge, Simple, and Dark Mode, were used to improve usability and increase clarity with a style unique to AK. The black and red theme colors are chosen to reduce eye fatigue, maximize battery usage and reduce heat generation.

The player includes 256GB of internal memory with support for microSD cards up to 1TB, dual-band 2.4/5Ghz a/b/g/n/ac Wi-Fi, DLNA networking, USB digital audio output, USB-C for data transfer and charging, and the ability to use the SP3000 as a USB DAC for your Mac or Windows-based PC. A 5.46” full HD (1920x1080 resolution) touch screen provides a high-resolution display. The SP3000 supports native playback of high-res PCM music up to 32-bit, 768kHz and DSD512.

ReplayGain automatically and uniformly adjusts playback volume across different music tracks. Using AK File Drop, you can freely transfer files wirelessly through a PC, smartphone, or FTP program located on the same network. Music file management is now possible with a cableless, wireless solution.

The SP3000 adds support for both aptX HD and LDAC™ codecs to provide audiophiles with multiple options for 24-bit audio playback wirelessly. Bluetooth 5.0 features faster transmission speed and greater range compared to Bluetooth 4.2, therefore providing a more stable wireless connection. BT Sink allows the SP3000 to connect to an external device via Bluetooth, and function as a Bluetooth DAC. Music from an external device, such as a smartphone can now be played back in high-quality, taking full advantage of the advanced audio innovations found in the SP3000.

Qualcomm QC 3.0 fast charging support allows you to charge your DAP faster and more efficiently than previous models, reaching a full charge in about 3.5 hours.

In a headphone environment in which the left and right channels are clearly separated, ear fatigue may increase during prolonged listening. The Crossfeed setting in the SP3000 mixes parts of the original signal from one channel and sends that signal to the opposite channel with a time difference to center the sound image. This effect provides the headphone user with a sound profile similar to listening to the same music track in a room with full-sized speakers. Using detailed settings such as Shelf Cutoff, Shelf Gain, and Mixer Level, you can set the level of crossfeed according to your listening preferences.

The SP3000 series players are certified Roon Ready.

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The A&ultima SP3000 Platinum Coated will be available August 2024 for $3,999 in limited quantities at authorized Astell&Kern dealers worldwide.
 
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Jul 18, 2024 at 1:02 AM Post #2 of 17
Strange, the concept of limited edition makes me always feel those firms are using end of batch obsolete hardware for their brand new device... which can't be really attractive. :o2smile:
 
Jul 18, 2024 at 12:02 PM Post #6 of 17
Why stop with gold plating? Want to continue to milk it - easy, move on to Platinum!!! Genius.
 
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Jul 18, 2024 at 5:45 PM Post #7 of 17
Strange, the concept of limited edition makes me always feel those firms are using end of batch obsolete hardware for their brand new device... which can't be really attractive. :o2smile:
Brands often unveil limited editions to extend shelf life of current products, keep buzz up and top of mind, as well as resell value. It’s not for everyone. But I’m one of those that does place a premium on uniqueness. And hopefully over time uniqueness does de-risk depreciation for re sale values. Demand that outpaces supply usually leads to higher value. So it’s not all that bad.
 
Jul 19, 2024 at 6:53 AM Post #9 of 17
The only thing unlimited is their number of limited editions.

drftr
ZMF, high end watch manufacturers, automobile industries due it all the time. They wouldn’t do it if people don’t see value and buy.
 
Jul 19, 2024 at 8:31 AM Post #11 of 17
ZMF, high end watch manufacturers, automobile industries due it all the time. They wouldn’t do it if people don’t see value and buy.
Not sure. I'd say it's purely done to hit the news again. No matter what they say about you, if you create renewed interest the work of the marketing department is done. You can't release a new TOTL DAP every single year, so this is the way not to fade away.

drftr
 
Jul 19, 2024 at 9:07 AM Post #12 of 17
Not sure. I'd say it's purely done to hit the news again. No matter what they say about you, if you create renewed interest the work of the marketing department is done. You can't release a new TOTL DAP every single year, so this is the way not to fade away.

drftr
I did this for a living for a set of well known brands. The goals of special editions that I’ve used are:

1. Extend shelf life of current product
2. Build affinity with core audience and offer something unique
3. Maintain reasonable profit margins (which tend to decline as a product ages)
4. Maintain buzz and perception of innovation

If this did not work I would not have done it across product lines. as the costs are fairly high (manufacturing and marketing). It’s not for everyone but a reasonable percent of your loyal audience will like it. Non loyalists have a harder time seeing value, which is natural.

Not everyone has to agree with the strategy but it does work, and you see it across a diversity of industries. I applaud AK for continuous innovation, even if it’s just aesthetics.

Just a little passionate about this topic as this was my career in very successful global brands… so I am sharing views with direct knowledge

Just one point to add. When you are managing a product lifecycle you always have this principle in mind as the product ages: “maintain, fresh, or retire”. If “refresh” (aka special edition) is accretive to the margin and attractive to your loyal customers, do it.
 
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Jul 19, 2024 at 9:24 AM Post #13 of 17
I did this for a living for a set of well known brands. The goals of special editions that I’ve used are:

1. Extend shelf life of current product
2. Build affinity with core audience and offer something unique
3. Maintain reasonable profit margins (which tend to decline as a product ages)
4. Maintain buzz and perception of innovation

If this did not work I would not have done it across product lines. as the costs are fairly high (manufacturing and marketing). It’s not for everyone but a reasonable percent of your loyal audience will like it. Non loyalists have a harder time seeing value, which is natural.

Not everyone has to agree with the strategy but it does work, and you see it across a diversity of industries. I applaud AK for continuous innovation, even if it’s just aesthetics.

Just a little passionate about this topic as this was my career in very successful global brands… so I am sharing views with direct knowledge

Just one point to add. When you are managing a product lifecycle you always have this principle in mind as the product ages: “maintain, fresh, or retire”. If “refresh” (aka special edition) is accretive to the margin and attractive to your loyal customers, do it.
Currently thinking about refresh or retire for myself! 😎

Tnx for sharing your insightful post as many of us don't know too much about what's happening at the other end of the exact same community 🙏

drftr
 
Jul 19, 2024 at 9:29 AM Post #14 of 17
Currently thinking about refresh or retire for myself! 😎

Tnx for sharing your insightful post as many of us don't know too much about what's happening at the other end of the exact same community 🙏

drftr
I’m def out to pasture …. 🤪
 

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