I disagree. Massdrop has become a potent force in the headphone community with close ties to Head-Fi. If you look at the Massdrop branded products and exclusive offers, they have gone deeply into specialized areas of the headphone world. They have also done this in some other specialized hobbyist/collector areas such as flashlights and knives. The current drops in their "Audiophile" community are currently 100% headphone related: https://www.massdrop.com/audiophile/drops. The target audience for these products is not "blissfully ignorant morons".
The new development of measurements has absolutely shaken companies, Schiit included.. I mean, the Modi 3 even states "Our best measuring DAC for those who care about that". It feels like a blow has been landed and it hurts. Does Schiit's gear sound awesome? Sure does. Hell, I absolutely love the Schiit gear I've owned. I can also tell it was designed with perfect measurements not in mind. They went for what sounded best and what was the most musical. While my DX7s and 789 measures far better than anything Schiit has it also isn't as flat-out MUSICAL as Schiit's gear. So, everyone has their preference. What is yours? I just don't want Schiit to take a step backwards to please the measurebators and I'd like to see them keep pursuing what SOUNDS good.