Thought you may be interested in my post at another thread:
The biggest companies (Senn, Beyer, AKG, Sony, ATH, UE and Shure) use MMCX or other coaxial standard. To small companies that are still holding on to 0.78 2-pin... I don't know what to say to you if you actually trust your own marketing department over those in Senn, Beyer, AKG, Sony, ATH, UE and Shure.
That was useful. Thanks all.
The Etymotic 2-pin seems to have been the hearing aids industry standard since at least the 50s:
https://hearingaidmuseum.com/gallery/Transistor (Body)/Audivox/info/micronicallamerican.htm
It's funny how the bluetooth cable idea is as old as the behind-the-ear hearing aids:
https://hearingaidmuseum.com/gallery/Transistor (Ear)/BTE/Zenith/info/zenithdiplomat56.htm
The slimmed-down 0.78 2-pin was also around since the 50s. It was used on the receiver-end, whereas the Etymotic 2-pin was on the speaker-end:
https://hearingaidmuseum.com/gallery/Transistor (Ear)/BTE/Other Makes/info/tonemasterme2.htm
The recessed 0.78 socket seems like a natural progression:
www.youtube.com/watch?v=dCwooRkeLMY
The protruding 0.78/0.75 sockets were likely invented by JH at UE. It was such a bad idea. Every time I push the pins in, the socket cracks.
Now the question about mmcx remains: was Shure the first company that came up with the idea of using a coaxial standard on earphones? I couldn't find it on hearing aids. This does seems to be the case, judging by the media's reaction to Shure CES2010 launch, calling the SE535's connector "proprietary."
From then on, all new "standards" were coaxial: ATH's A2DC in 2015, Estron's T2/UE's IPX in 2015/2018, and Acoustune's Pentaconn Ear in 2019.
The biggest companies (Senn, Beyer, AKG, Sony, ATH, UE and Shure) use MMCX or other coaxial standard. To small companies that are still holding on to 0.78 2-pin... I don't know what to say to you if you actually trust your own marketing department over those in Senn, Beyer, AKG, Sony, ATH, UE and Shure.