Bose has always inflamed the high end community, ever since Amar Bose challenged a very negative review published by Consumer Reports on the company's first loudspeaker, the Bose 901. The case went all the way to the US Supreme Court, which vindicated Bose. Back in the 1970's, the 901 was one of the hottest selling speakers in the US. Good reviews flowed from Stereo Review and other publications until Stereophile published a scathing review critiquing the speaker. The speaker went on as a big seller for decades and numerous improvements were made to it, all the way to the current version 6, which was upgraded again last year. It was the final project Dr Bose worked on prior to his death.
Bose has always been an innovative and creative company. Bose himself taught electrical engineering at MIT, and recruited his top students to careers at Bose. When Dr Bose died, he left controlling interest in the company to MIT so the company would continue on as it did under his management. Bose has and continues to make very good audio products. They are designed for the mass market, and brilliantly marketed. Are they the finest name in sound, no, but they are the best known brand in the world.
I've owned the 901 in the past, and in the right room with good equipment sounds really good. I also used to have a lifestyle surround system, and that was great with movies but just ok with music. Still have my Quiet Comfort 15's, which I use for travel and for patio use, but that's it. For real headphone listening, I'm using the AKG K812 with the SPL Phonitor 2.