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Actually, it was not. Susvara advanced the state-of-the-art of planar magnetic headphones, and was priced accordingly. Rolex makes middling timepieces, and charges a huge premium for bling.The Rolex thing was a fantastic analogy and, as mentioned, hijacking it to make the asinine claim that Rolex is the biggest ripoff in watchmaking, touting Sellita-equipped Sinns, is ridiculous.
But I think arguing about the quality of headphone/watch analogies has probably run its course by now...