There's now an individual page for each review. Some of the finer point details of each review were moved from the multi-review page onto the single review page. We didn't remove any of the review elements. We just don't show the entire kitchen sink for all reviews, all at the same time, all on the multi-review page. Nothing's hidden or lost, though. Just click the review title to go to the full page for that review.
Seeing 10 purchase dates all the way down the page was a bit much. But we kept purchase date on the single review page because it tells you something about the review. The multi-review page is a lot cleaner now, but all the same information is on the site.
We wanted to make the multi-review page easy to read. On this page, someone who is considering buying the product will want to scan through the reviews. They want to know pros and cons. They want to look for common themes and phrases in the reviews. They don't need to know the purchase date of every review all at once, all up front. Think about the stars, too. Each review has 6 sets of 5 stars. Do you really want to see 60 sets of 5 stars on the page with 10 reviews? We kept the overall star rating on the list page, but moved the full gory details to the single review page.
On the plus side, as a reviewer, you now have an entire page dedicated to your review. Before, they all just lived in a list. No way to share YOUR review by URL. No way to receive comments on your review. I think if you're going to go to the trouble of writing a review, you deserve to get a page that is yours. Something you can post to FB or share by email or bookmark, etc. And you deserve to get comments to thank you or ask questions. You can have all that now. That was the other half of the thinking that went into this design choice.
Hope this helps explain the design choices!
Cheers - Andy
