Have you ever done any comparisons of different cables yourself? The differences are often obvious. Sometimes very subtle. Always "different" if you really listen close enough and have a revealing system.
I find Passion For Sound, Wave Theory, iiWi, etc. (Sound-Advice is still good but slightly more positive about everything) are all very honest and are doing us a great service to navigate our immense choices in this arena (Topping must have 100 current products and HiFiMan 40 different versions of its headphones over the last 3 years).
Passion For Sound did highly recommend the $125 Supra Excalibur USB cable over any others, including contenders that are much more expensive. He also like things like the $800 Schitt Bifrost 2/64 in comparison to $1500 DACs from Denefrips, Gustard, and even Chord. iiWi has a high opinion of the $500 Geshelli J2S DAC with Sparkos op amps. Wave Theory raves about the $2,000 HiFiMan HE1000SE and places it well above all comers including Tungsten Dual and Meze Elite up to Susvara and Senn Utopia ( I listened to some of these at CanJam and agree. I parked mt Nanos and bought the HEKSE).
How do we come here and argue over which amp sounds better or endlessly cry about the difference in sound between 50ma and 100ma (which it does sound different. But not necessarily worse in my opinion and is less different than between various USB cables, headphone cables, DACs and amps), and then imply that these excellent reviewers are biased and in the pocket of the high end manufactures by not saying that all decent cables sound the same?